If you can’t play manage
The Sun is promoting its £500,000 Dream Team contest in a print, outdoor and digital advertising campaign timed to coincide with start of the English Premier League. Three men are shown in awkward positions on the field trying to manage the ball. “If you can’t play, manage”.
The Dream Team campaign was developed at Grey London by creative director Dave Monk, creative team Johan Leandersson and Erik Uvhagen, business director Tamsine Foggin, account manager Albert Ponnelle, planners Hamish Cameron and Matt Gladstone, creative producer Kevin Noble, designers Ryan Connolly and Chris Chapman, retoucher Tom Fryer, photographer Paul O’Connor, The Sun director of customer retention David Robinson, head of marketing Rossa Shanks, and dream team executive Greg Halfacre.