ibis, the largest hotel chain in Europe and part of Accor, today launches an online film to highlight the ultimate comfort offered by the brand’s “Sweet Bed™ by ibis”. The film, entitled Snuggling Bunnies, captures the magic as ibis play host to their cosiest, comfiest guests yet.
Filmed on location over two days in the ibis London Blackfriars, over 30 bunnies were allowed to roam free in a top floor hotel room. The film captures the bunnies as they seek out the comfiest place to sleep – the “Sweet Bed™ by ibis”. In the film a fluffy nose interrupts a shaft of light at the door, then one after another the bunnies enter the room, one even pausing for a yawn. Fluffy bunnies, small and large, make their way to the bed, hopping up a stack of books and from behind the pillows. Whiskers twitch as they explore before gathering in a sleepy heap.
The Snuggling Bunnies campaign was developed at BETC London by executive creative director Neil Dawson, copywriter Clive Pickering, art director Ciara O’Meara, agency producer Olly Chapman, planner Andrew Stirk, account director Zoe Hinckley working with Accor marketing and distribution director Karelle Lamouche and ibis marketing manager Lisa Belloni.