Hyundai Epic PlayDate

Hyundai has partnered with alternative rock band The Flaming Lips to create “Epic PlayDate”, a commercial first aired during coverage of the 2013 SuperBowl game. Set to Flaming Lips track, “Sun Blows Up Today”, the commercial shows members of the band as part of a family on an unforgettable journey in a seven-seater Santa Fe interacting with giant floating balloon balls, robot costumes, clouds of confetti and more.

Hyundai PlayDate

Hyundai Epic PlayDate Credits

The Hyundai Epic PlayDate ad was developed at Innocean, USA by executive creative director Greg Braun, creative director/copywriter Max Godsil, creative director/art directors Scott Wilson, Robert Prins, David Mesfin, senior copywriter Nick FLora, director of integrated production Jamil Bardowell, senior integrated production Jamil Bardowell, senior integrated producer Karen McKibben, senior digital producer Melissa Moore, associate producer Brian Searles, account director Bryan DiBiagio.

Filming was shot by director Jody Hill via Caviar with director of photography Mark Williams, line producer Luke Ricci, and executive producer Michael Sagol.

Visual effects were produced at The Mill by VFX producer Rachel Trillo, shoot supervisor/2D lead artist Tara Demarco, 2D artists Daniel Lang, Jeannie Huynh (Remedy), Dag Ivarsoy, Martin Karlsson, 3D artist Meng Yang Lu, and production coordinator Jesse Looney.