HTC Here’s To Change
Mobile phone company HTC is running “Here’s To Change”, an advertising campaign featuring Robert Downey Jr. The campaign is based on the idea that HTC stands for anything you want it to. Downey Jr suggests different things the brand name could be short for, such as Humongous Tinfoil Catamaran, Hipster Troll Carwash, Hot Tea Catapult and Hold This Cat.
The Here’s To Change was developed at 171 WorldWide by chief creative officers James Dawson-Hollis and Bill Wright, creative directors Robert Downey Jr, creative director/copywriter Nathan Dills, associate creative director/art director Dennis Lee, art director Euan Au, copywriter Jeff Heath, executive producer Maureen Phillips and junior producer Lisa Delonay.
Post production was done at The Mill.
Editor was Tessa Davis at Cosmo Street with assistant editor Zoe Mougin.
Music was produced at Beacon Street Studios by composers Andrew Feltenstein and John Nau.