Hovis Easter Bread Bunny
Premier Foods is connecting with the Easter theme in this outdoor ad featuring two Hovis Wholemeal Farmers rolls, positioned to resemble the ears of the iconic Easter Bunny.
The Hovis Easter campaign was developed at JWT London by executive creative director Russell Ramsey, art director Gem Hagan, copywriter Tim Noble, photographer/retoucher Tal Silverman, art buyer Romana Kit, account director Adrian Ash. Production was done at JWT Transmission, powered by Hogarth. Media agency was Starcom.