Honda has released “Illusions”, a television commercial with the tag line, “An impossible, made possible”. The Illusions campaign aims to tackle preconceptions about SUVs by positioning the CR-V 1.6 i-DTEC Diesel as the economical SUV. In essence, an SUV offering a bigger car experience, but with smaller car economy. The TV advert shows the CR-V taking a journey through a series of optical illusions, all in-camera and all centred around the CR-V. The commercial will be supported by a fully integrated campaign comprising of print, OOH, digital, DM and dealership comms.
The Illusions campaign was developed at McGarrybowen London by executive creative directors Paul Jordan and Angus Macadam, art director Remco Graham, copywriter Richard Holmes, planners Kevin Chesters and Max Kennedy, and agency producer Richard Firminger.
Audio post production was done at Wave Studios by Parv Thind.