Honda is running “Hands”, a commercial celebrating the curiosity of Honda engineers, which has led to some of the most successful Honda innovations over the past 65 years. The Channel 4 documentary ident, running in the UK, is also online at bit.ly/HondaHandsfilm, with engineer’s notes on the 1958 Super Cub, 1961 2RC143, 1972 Honda Civic, 1990 NSX, 1993 Honda Dream Solar Car, Honda FourTrax ATV, E1 Asimo Miimo, 2003 Honda Jet, 2008 FSC Clarity, Honda CR-V, 2011 Honda Jazz, 2013 Racing Fireblade.
The Honda Hands campaign was developed at Wieden+Kennedy, London, by executive creative directors Tony Davidson, Kim Papworth, creatives Chris Lapham, Aaron McGurk, producer James Guy, and account team Laura McGauran, Paulo Salomao.
Filming was shot by directors Smith & Foulkes via Nexus Productions with director of photography Clive Norman, executive producer Chris O’Reilly, producer Tracey Cooper and production assistant Fernanda Garcia Lopez.
Editors were Paul Hardcastle and David Slade at Trim. Visual effects were producer at Nexus Productions and Analog.