Honda’s April Fool campaign for 2013 focused on HondaHAIR, the first-ever mobile barbering tool, which will be available in the 2014 Odyssey Touring Elite. A spoof video touts a new feature to the Odyssey Touring Elite’s HondaVAC vacuum (real product), providing an efficient way to cut hair for families on the go.
By simply snapping the HondaHAIR into place on the Odyssey Touring Elite’s standard HondaVAC vacuum, the powerful suction can fashion the perfect bob, pixie or buzz cut. Capable of creating any style cut, the HondaHAIR offers affordability and convenience and transforms the cargo space into a virtual salon on wheels—eliminating the need to trek to the stylist or barber
“We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology,” said Parsley Thyme, head of Honda Public Relations.
The HondaVAC HondaHAIR accessory is the perfect complement to the do-it-yourself mobile haircut movement, which can be seen on more than 6,500 Pinterest boards, 100 Facebook groups and thousands of YouTube videos.
The Honda Haircuts campaign was developed at RPA, Santa Monica, by chief creative officer Joe Baratelli, group creative director Jason Sperling, executive producer Gary Paticoff, creative social media director J Barbush, associate creative director/art director Luis Ramirez, creative director Alicia Dotter, associate creative director Sarah May Bates, art directors Rajat Gupta, Spencer Larson, social media copywriters Brynn Cahalan, Jenaca Holmes, Laura Kelley, social media director/senior producer Mark Tripp.
Filming was shot by director Mark Tripp and director of photography Stephen Carmona.
Editor was Teddy Gersten at Butcher Edit with executive producer Rob Van and colorist Zac Dych.
Music was produced at Audio Network.