As we enter into the holiday season, agencies are in full gear competing for the best holiday ads, agency Christmas Cards, and campaigns. Heat in San Francisco has released a public welfare campaign just in time for National Hunger & Homelessness Awareness Week is (November 17-23) and Thanksgiving (November 28). San Francisco has an ongoing dilemma with the homeless population. Recent news suggests some people are genuinely concerned, while others outright mock, and in the end, most people just look the other way. San Francisco-based Episcopal Community Services (ECS) and creative agency Heat have launched the “Homeless not Hopeless” campaign, including film, print, a microsite, helpSFhomeless.org, hashtag #helpsfhomeless, and video projections on city buildings throughout SF. The campaign kicked off with personal video portraits of ECS beneficiaries Jimmy (Saved by the kitchen) and Rita (Feet First. Head up) at Heat’s SF headquarters and continued with a series of live projections throughout San Francisco.