The Netherlands Board of Tourism & Conventions, KLM Royal Dutch Airlines, Amsterdam Marketing and Amsterdam Airport Schiphol are running “Holland: The Original Cool”, an advertising campaign aimed at the North American travel market. The campaign focuses on well established aspects of Dutch life that have only recently become trendy in the USA. Online at holland.com/cool, the campaign includes a video featuring Pim de Koel, ambassador of the Netherlands’ greatness, and chief of cool.
The Original Cool campaign was developed at Mustache Agency, New York, by creative Gavin Bellour, executive producer John Limotte, account director Todd Griffin, digital project manager Jeff Cambron, associate producer Jennifer Kachler, working with Rosina Shiliwala, the North America director for the Board of Tourism.
Filming was shot by director Gavin Bellour with director of photography Felipe Soares and editor Will Bystrov.