HMV Dog Nipper and ISPCA
ISPCA, the Irish animal welfare organisation, has released a print advertisement featuring Nipper, the fox terrier dog portrayed in His Master’s Voice, a painting by English artist Francis Barraud. The dog sits looking at the spot where a gramophone once stood. The text, “We hope all dogs make it through these tough times”, is a reference to the demise of the HMV brand in the UK.
The Nipper campaign was developed at Rothco, Dublin, by creative director Damien Hanley, art director Stephen Rogers, copywriter Alan Kelly and illustrator Jesse Campbell-Brown.