HEMA Mix and Match

HEMA, a Dutch department store chain, is running a fashion spring campaign featuring models who keep accepting new suggestions of clothing and accessories. Unique combinations, colours and trendy couture are the honey to HEMA’s new fashion direction. A fashion video is supported by an pop-up one mile catwalk through the centre of Amsterdam, a brochure, in-store materials, and activation through the Hema website, Facebook and Pinterest.

Hema Combination Site


Hema Facebook Page

Hema Pinterest page

Hema Fashion Parade

Hema Fashion

Hema Fashion

Credits

New Fashion Mission campaign was developed at Doom&Dickson, Amsterdam, by art director Dennis Baars, copywriter Erik Falke, project manager Sanne van Ettinger, client service director Frieda Ulsamer de Waard and account manager Karin van Dalen, film director Daniel Eskils, director of photography Gabor Deak and executive producer Niels Scheide.

Editor was Will Judge at The Gentlemen’s club. Colorist was Brian Krijgsman at The Ambassadors.

Music, “Radar Detector” by American indie band Darwin Deez, was supervised by Niels den Otter at Audentity.

Online work was done by Guilty People.