Heineken’s sponsorship of the Heineken Rugby Cup was recently promoted with “The Kick”, a television commercial set in the south of France, and an online competition to “get in the game”. The commercial tells the story of a man’s attempts to stay ahead of the bounce and reclaim a precious Heineken cup signed ball. Filming was shot in French towns of St Paul de Vence, Frejus and Valbonne, with the main cast mostly made up of locals from the three towns.
The Kick campaign was developed at Rothco, Ireland, by creative director Alan Kelly, art director Stephen Rogers, account director Grace Looney and agency producer Margaret Livingstone.
Music is “Sing Sing Sing” by Benny Goodman.