Heineken has released “The Candidate”, an online video featuring unorthodox job interview techniques. Over 1700 applicants were interviewed for a job with Heineken’s event and sponsorship department. One of the job applicants, Guy Luchting, won a job which includes accompanying the UEFA Champion’s League Trophy as it makes it way around the world, prior to arriving at Wembley for the Final on May 25th.
The Heineken Candidate interview moved through three stages: the Kick Off, Medical Assistance and Fire Drill. During the Kick Off the interviewers held potential candidates by the hand. In “Medical Assistance” the interviewer faked being ill and fainted to test the candidate’s capacity for taking initiative. Firemen call the candidates for help during the fire drill. The interviews were put to a public vote
The Candidate campaign was developed at Publicis Italy, Milan, by creative directors Cristiana Boccassini, Bruno Bertelli, Dario Gargiulo, art director Marco Viganò, copywriter Michele Picci, digital associate creative director/art director Domenico Manno, digital copywriter Daniele Papa, graphic designer Santi Urso and account director Giada Salerno, and Tribal DDB Amsterdam by community manager Wybe Sallows, and Coz Marketing, Amsterdam, by creative director Micha Schipper, art director Jorge Delgado and account director Michael Littaur, working Heineken International digital marketing manager Dario Gargiulo.
Featured in The Candidate video are Patricio Pinguin, Gert-Jan Glazenburg, Vicenzo Graniello Bright, ElCompa C Pliegof, Leonard Alexander S, Dama Cordero, Flavio Silva and Elyton Oliveira.