“Pelicans”, a print advertisement for Harvey Nichols in Dubai, has won Gold award at the International Andy Awards held this week. A huge pod of pelicans gathers around one fish. One version has just the date. “June 1″. Another goes further to connect the Part Sale with the recommendation, “Prepare to attack”. “The concept is a fun, fresher take on the Harvey Nichols Part Sale, one that bring exciting images to your mind on the incredible mayhem that will ensue. The dresses/suits have become more affordable. And metaphorically, it is like a plate of freshly poached salmon in the line of sight of hungry pelicans. You can imagine what’s going to happen next”.
The Pelicans ad was developed at Y&R, Dubai, by creative director/copywriter Shahir Zag, creative director/art director Kalpesh Patankar, head of production Amin Soltani, account directors Zaakesh Mulla, Line Hajjar and Nazek Fawaz. Photography produced at Remix Studio.