Harvey Nichols 2012 Autumn / Winter Collection for men was promoted with a print advertising campaign featuring an elephant and rhino. “Maximum impact” refers to the effect provided by wearing the new clothing range. The ad won Gold for illustration at the 2013 Andy Awards held in London this week.
The Maximum impact ad was developed at Y&R Dubai by creative director/copywriter Shahir Zag, creative director/art director Kalpesh Patankar, production head Amin Soltani, account team Nazak Fawaz and Zaakesh Mulla. Production work at Illusion, Bangkok, was by photographer/illustrator Surachai Puthikulangkura, photographer Kitidej Rattanasuvansri, illustrator Supachai U-Rairat, producers Somsak Pairew and Anotai Panmongkol.