H-57, an creative studio in Milan, Italy, has launched a poster with a set of rules for effective design. It could be said that creativity has no rules. Well, almost no rules. H-57 creatives found their personal guidelines for creativity, drew them on paper, cut out the pieces and glued them on a big sheet of cardboard. By the end of the project, the creative team realized that these rules are what really guide us every single day.
The Design Commandments were developed at H-57 by creative director/typographer and copywriter Matteo Civaschi, creative director/copywriter Gianmarco Milesi, typographer Anna Barisani and account director Sabrina Di Gregorio.