States United to Prevent Gun Violence, a national non-profit organization working to decrease gun death and injury in the USA, released Ed A Petition for Stronger Gun Laws, a television commercial and web video, in the lead up to Senate debate over gun law change. The 30-second spot features a disturbed former employee confronting office colleagues and firing what appears to be a rifle. After the explosive discharge abates, viewers see the weapon is actually a very old musket. As Ed rearms his musket his former colleagues have time to escape. The tagline tells the story, “Guns Have Changed. Shouldn’t Our Gun Laws.” The online petition was designed to be shared with the signers’ members of Congress urging them to act on gun violence legislation.
Ed (Guns Have Changed) was developed at Grey New York by chief creative officer Tor Myhren, executive creative directors Steve Krauss, Ari Halper, creative director/art director Eric Schutte, associate creative director/copywriter Rob Carducci, copywriter Richard Bullock, creative reputation manager Rachel West, account director Elizabeth Gilchrist, assistant account executive Cassie Novick, director of broadcast production Bennett McCarroll, producer Floyd Russ and associate producer Sam Howard.
Editor was Gavin Cutler at Mackenzie Cutler with assistant editor Ryan Steele, producer Sasha Hirschfeld.
Visual Effects were produced at Method Studios by lead Flame artist Jay Hawkins, matte painter Stella Ampatci, VFX producer Jenn Dewey.
Sound was designed at Vision Post by sound designer Ryan Hobler, producer Lindsay Brzowski.
Music was produced at G&E Music.