Guinness Wheelchair Basketball

Guinness USA has launched an inspiring commercial featuring a brutal but friendly game of wheelchair basketball. Six men battle over the ball on the court, crashing into one another, recovering their balance and celebrating baskets. The twist ending is celebration of dedication, loyalty and friendship, connecting a shared drink with the “Made of More” tag line.

Guinness Wheelchair Basketball

Credits

The Wheelchairs ad was developed at BBDO New York, by chief creative officer David Lubars, executive creative directors Greg Hahn and Mike Smith, senior creative director / art director Dan Lucey, senior creative directors / copywriter Chris Beresford-Hill and Tom Kraemer, senior creative director Wil Boudreau, director of integrated production David Rolfe, executive producer Kevin Wilson, executive music producer Loren Parkins, senior content producer Tricia Lentini.

Filming was shot by director Noam Murro via Biscuit Filmworks with executive producer Shawn Lacy, line producer Emily Skinner and director of photography Simon Duggan.

Editor was Neil Smith at Work Post with assistant editor Adam Witten. Telecine was produced at Company 3. Visual effects were produced at Absolute Post.

Sound was designed by Brian Emrich at Trinitite Studios and mixed by Tom Jucarone at Sound Lounge.

Music is “To Build a Home”, by Cinematic Orchestra.

The Guinness Wheelchair Basketball ad is similar in concept to a 2010 Mother Dairy commercial for Chillz Cone ice creams, developed by Saatchi & Saatchi New Delhi.

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  • http://www.questapartments.co.nz/BusinessTravel.aspx Charles

    Loved this video. I think it’s a really good depiction of the power of human will.

  • k

    similar in concept? what do you mean, similar in concept to the original?
    It’s an exact copy, in concept and execution!

    Guinness may have more money for better production than Mother Dairy but how can you say it’s “similar” when it’s obviously a blatant copy!

    BBDO NY should be ashamed of themselves.

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