Guinness Made of More Illustration

Guinness’ Made of More print advertising campaign, “Rockstar”, “Entrepreneur” and “Pool Player”, brings together the drink and the drinker, using visual craft to illustrate three journeys to greatness. The Rockstar ad uses illustrative photography to portray the path to the stage. The Pool Player uses an etching-like style resembling the scuffs the cue leaves behind when it scratches felt. The “Entrepreneur” ad uses an MC Echer approach to reveal the story of a bricklayer who rises to success as a businessman.

Guinness Rockstar

Guinness Entrepreneur

Guinness Pool Player


The Made of More campaign was developed at BBDO Proximity Singapore by chief creative officer Ronald Ng, executive creative director Scott Walker, creative director/copywriter Primus Nair, creative director/art director Douglas Goh, art director/illustrator Jennyson Rosero, photographer Cedric Lim at Egg Productions, account supervisor Joe Braithwaite, account manager Fiona Huang.

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Guinness, Print Press Posters Billboards and tagged , , , , , , , , . Bookmark the permalink.
Location Singapore Singapore

5 Responses to Guinness Made of More Illustration

  1. Great post. Keep up the good job.

  2. OH! Great post..I was so impressed I’ve found this kind of blog..Thanks.

  3. Thanks for your blog!!! I think Security is major issue for internet security.So use a better security system for safe surfing.

  4. Nice postings here my friend. Like it.

  5. jamescoffman says:

    “Very good post…well i think writing this kind of article is a tough job.Thanks for your blog.

Leave a Reply