Guardian News & Media (GNM) is running an advertising campaign positioning Guardian Jobs as the forward-thinking job solution for both recruiters and candidates with the new endline ‘Smarter People. Smarter Searches’. A playful new mascot, created by illustrator Al Murphy, appears on the Guardian Jobs website and Twitter page and Facebook page, on posters in London Underground stations, on print ads in The Guardian, the Observer and theguardian.com, as well as in recruitment trade press. The campaign will be supported by promotional activity including sampling of the Guardian and branded giveaways of Guardian Jobs tote bags and fliers at key London transport hubs.
The Guardian Jobs campaign was developed at BBH London by executive creative director David Kolbusz, creative directors Carl Broadhurst and Peter Reid, creative team Martha Riley and Richard Glendenning, print producer Sally Green, digital producers Rich Atkins and Sam Bowden, strategic business lead Ngaio Pardon, strategy director Agathe Guerrier, strategist Alana King, account team director Jon Barnes, team manager Fiona Buddery, typographer James Townsend, illustrator Al Murphy and animator Matthew Keen via Agency Rush.