Guardian Goggles

UK news company The Guardian has launched a campaign promoting “Guardian Goggles”, an augmented reality device. Alan Rusbridger, editor in chief, unveils the latest exciting step in the Guardian’s mission to harness the power of online media: a pair of web-connected “augmented reality” spectacles that will beam its journalism directly into the wearer’s visual field, enabling users to see the world through the Guardian’s eyes at all times.

The Guardian Goggles


Guardian Goggles incorporate translucent screens in the lenses, overlaying the wearer’s view of their surroundings with a real-time stream of specially curated opinions from the paper’s reporters, critics and commentators. For example, simply by looking at the outside of a restaurant or cinema and pointing, the user can call up relevant Guardian reviews of the food or current films.

The Guardian article Augmented Reality Specs explains further:

Related software can detect the destinations featured in holiday brochures, warning wearers before they book trips to countries with problematic human rights records.

The spectacles also feature optional built-in anti-bigotry technology, which prevents exposure to non-Guardian opinions by blacking out columns by Melanie Phillips or Richard Littlejohn, among other writers, as soon as the user attempts to look at them.

Another Goggles app, currently in development, will allow readers with strong feelings about postings on the Guardian’s Comment Is Free site simply to yell their objections out loud, for example in the street, or on a bus. A voice-recognition system will then add their opinions to the relevant web page within 30 seconds.

An algorithm designed to detect frequently recurring viewpoints, for example, that the Guardian should not be wasting valuable internet space by running blog posts about fashion or celebrities, will enable those to be added to the site even faster.

A still more ambitious project could see the G2 columnist and psychotherapist Pamela Stephenson Connolly delivering sex-related advice in real time.

A limited-edition designer model, evoking the shape of the letter “g” from the Guardian’s masthead, has been specially created by a collective of avant-garde designers working in association with Christopher Biggins.

Already the glasses, a limited number of which have been given to prominent public figures for testing, have attracted a number of high-profile fans, including at least one cabinet minister. Meanwhile, a spokesman for St James’s Palace said both the Duke and Duchess of Cambridge were enjoying using the product, despite Prince William’s grandfather, the Duke of Edinburgh, suggesting that they “looked like they’d been put together by an Algerian.”

Guardian Goggles’ impressive battery life enables them to be used for up to three hours at a time. To facilitate easy recharging for even longer periods of use, the paper plans to place unobtrusive charging stations on street corners in parts of London, Brighton and Bristol, where users may plug in their glasses without even needing to remove them.

It is not yet understood how glasses-based immersive journalism will be handled by the emerging new regulatory framework for the UK media. But Hugh Grant said he would issue an authoritative ruling on the question within the next two weeks.

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  • http://www.pepper-designs.com Prabhakar Upadhyay

    Wow! great tool. Where did they find the idea. Sorry, question is….are they inspired from Google?

    Well, liked the one- Yell your objection out loud for comment! :)