Griffins Work It Off
Griffins Boxing & Fitness in Vancouver was looking to attract new customers to an old world style of cardiovascular exercises. They wanted a campaign that would not only grab the audience’s attention but remind them of the cardiovascular benefits of their services. Working with Spring Advertising they came up with “Work It Off”, an attractive, attention grabbing outdoor campaign that focused on reminding its audience of the cardiovascular benefits of the client’s services.
The Work It Off campaign was developed at Spring Advertising, Vancouver, by creative director/art director Rob Schlyecher, art director Jeremy Grice, designer Jose Rivas, account executive Justin Van Mulligen.