Google How It Feels Through Glass

Google has launched a new integrated advertising campaign promoting Glass, the interactive spectacles. A Youtube video, “How It Feels (Through Glass)”, uses footage captured through Glass to connect viewers to the site, Visitors to the site have been able to apply for the chance to pay $1500 for a set towards the end of 2013.

Google Glass Balloons

“Want to see how Glass actually feels? It’s surprisingly simple. Say “take a picture” to take a picture. Record what you see, hands free. Even share what you see, live. Directions are right in front of you. Speak to send a message, or translate your voice. Get the notifications that matter most. Ask whatever’s on your mind and get answers without having to ask”.


The How It Feels campaign was developed at Google Creative Lab, with production by director Josh Nussbaum at m ss ng p eces.

Music is “New Lipstick” by The Kissaway Trail, available on Google Play

Google Glass Take a Picture

Google Glass Record What You See

Google Glass Share What You See

Google Glass Directions

Google Glass Send a Message

Google Glass Answers

Google Glass Evolutionary Design

Google Glass Colors

Google Glass Strong and Light

Google Glass Brooklyn Bridge

Google Glass Translate Your Voice