Google has launched a new integrated advertising campaign promoting Glass, the interactive spectacles. A Youtube video, “How It Feels (Through Glass)”, uses footage captured through Glass to connect viewers to the site, google.com/glass. Visitors to the site have been able to apply for the chance to pay $1500 for a set towards the end of 2013.
“Want to see how Glass actually feels? It’s surprisingly simple. Say “take a picture” to take a picture. Record what you see, hands free. Even share what you see, live. Directions are right in front of you. Speak to send a message, or translate your voice. Get the notifications that matter most. Ask whatever’s on your mind and get answers without having to ask”.
Music is “New Lipstick” by The Kissaway Trail, available on Google Play