Perfect Match is branching out this year to once again working with an outside advertising agency in the development of its Super Bowl campaign. In collaboration with Deutsch, New York, the online domain and hosting company continues the long tradition of appealing to the sexual urges of geeky males, connecting this time with the small business market. Danica Patrick watches “sexy meet smart” as supermodel Bar Refaeli and Walter experience #TheKiss, demonstrating just how sexy the company’s connection with amateur website developers is. Kiss When Sexy Meets Smart your small business scores


The Perfect Match is part of a campaign developed at Deutsch New York by chief creative officer Greg DiNoto, group creative director/art director George Decker, group creative director/copywriter Morgan Carroll, executive producer Greg Tharp, creative director/art director Jin Park, copywriter Wayne Best.

Filming was shot by director Mike Maguire via Biscuit Filmworks with producer Susan Hebert, director of photography Neil Shapiro, production designer Alexis Ross.

Editor was Chuck Willis at The Cutting Room Films. Visual effects were produced at Light of Day. Colorist was Tim Masick at Company 3.