GoDaddy.com Perfect Match
GoDaddy.com is branching out this year to once again working with an outside advertising agency in the development of its Super Bowl campaign. In collaboration with Deutsch, New York, the online domain and hosting company continues the long tradition of appealing to the sexual urges of geeky males, connecting this time with the small business market. Danica Patrick watches “sexy meet smart” as supermodel Bar Refaeli and Walter experience #TheKiss, demonstrating just how sexy the company’s connection with amateur website developers is.
The Perfect Match is part of a campaign developed at Deutsch New York by chief creative officer Greg DiNoto, group creative director/art director George Decker, group creative director/copywriter Morgan Carroll, executive producer Greg Tharp, creative director/art director Jin Park, copywriter Wayne Best.