Sony ran “From Ashes”, a live action trailer for God Of War: Ascension, during the Super Bowl as a 60 second commercial and also online as a full 2 minute trailer. What drives a warrior to relentless brutality? Deceived into murdering his beloved wife and child by Ares, the brutal warrior Kratos has endlessly sought to avenge the unthinkable deed he was tricked into committing. The trailer peers past the warrior’s gruesome ferocity to uncover the genuine humanity and emotion brought on by this pivotal moment.
Click on the image below to play the From Ashes trailer in YouTube (HD)
The From Ashes campaign was developed at SCEA (Sony Computer Entertainment America) by senior marketing VP Guy Longworth, senior brand marketing manager Anthony Caiazzo, associate brand marketing managers Brian Dunn and Derek Osgood, video services executive producer Michael Brynteson, video services producer Alex Charlow.
Filming was shot by director/designer Karin Fong via Imaginary Forces with director of photography Trent Opaloch, producer Jon Hassell, VFX supervisor Jeremy Cox, 2nd DP Dallas Sterling, line producer Adam Lawson, 1st AD Travis Gold, designers Theo Daley, Grant Lau, Jeremy Cox, production designer Bruce McCloskey, editor Zach Kilroy, Ash VFX artist Allan McKay, compositors Jeremy Cox, Chase Massingil, additional compositing artists Brian Houlihan, Adam Levin, Andy Chung, 3D artists Nate Homan, Joshua Delaney, concept artists Alan Williams, Max Strizich, Steven Lee, Lindsey Mayer-Beug, matte painter Marco Iozzi.
Colorist was Damien Van Der Cruyssen at The Mill.
Costumes and Makeup were produced at Quantum Creations.