Getty Images and AlmapBBDO in Brazil have followed up the successful viral video, “From Love to Bingo,” with “85 Seconds”, a video telling a love story with a collation of 105 videos from Getty Images video library. A boy and a girl meet as young children, are separated and then reunite as adults. The short film ends with a reference to the length of all the Getty videos in the company’s bank: 63,103,983 seconds — two years.
The 85 Seconds ad was developed at AlmapBBDO, Sao Paulo, by general creative directors Marcello Serpa and Luiz Sanches, creative directors André Kassu, Marcos Medeiros, Renato Simões and Bruno Prosperi, art director Marcos Kotlhar and copywriter Sophie Schoenburg, head of art Gustavo Vockos, agency producers Vera Jacinto, Rafael Motta and Charles Nobili, account supervisors Cristina Chacon, Tássia Massumi Nishida, working with Getty Images marketing manager Renata Simões, media planners Paulo Camossa and Patricia Moreton, project managers Markinhos Fagundes and Claudio Costa.
Filming was shot by directors João Simi and Marcos Kotlhar via ZOLA, and Beto Araújo, Sacha Bastos, Gustavo Vockos at Procuradoria de Filmes, with Daniel Lemos, Rafael França, editors Beto Araújo and Sacha Bastos, executive producer Jimmy Palma, producers Amelinha Lobo and Pedro Bueno.
Visual effects were produced at Clan VFX.
Music was produced at Satélite by producers Kito Siqueira and Roberto Coelho.