fiftyfifty, a German organisation focused on addressing the needs of the homeless, worked with advertising agency Havas Worldwide to turn down the room temperatures in cinemas across Germany in December and January, helping people feel how the homeless feel in winter. In a short film several homeless people explained what was happening to the audience. Donations were made instantly via QR-codes on the distributed blankets, with links to the microsite werde-waermespender.de.
The Frozen Cinema campaign was developed at Havas Worldwide, Düsseldorf, by chief creative officer Felix Glauner, art directors Patrick Ackmann and Annika Weber, copywriter Torsten Pollmann, management supervisor Daniel Grube, producers Eva Peschkes and Nadine Baltes, print producer Detlef Stuhldreier, public relations manager Aylin Menemencioglu, working with fifty-fifty managing director Hubert Ostendorf and patron Bruder Matthäus.
Filming was produced at Jotz! Film by director Jan Hinrik Drevs, executive producer Jan Behrens, director of photography Tom Holzhauser, production manager Michael Koch. Post production and audio post production was done at NHB Düsseldorf by editor Juhn Kim, sound editor Marks Fink. Music, “Creep” by Radiohead, was sung by Daniel Mustard, via agent Markus Linde.