From One Second To The Next
Film director Werner Herzog has released “From One Second to the Next”, a 30 minute documentary featuring the stories of Xzavier, Chandler, Debbie, and Reggie, for people who know the horrors of texting & driving firsthand. Herzog expands on the stories he tells through the 30-second “Texting & Driving … It Can Wait” spots launched in May by wireless carriers AT&T, Sprint, T-Mobile USA, Inc. and Verizon. Viewers are invited to visit www.itcanwait.com where they can pledge to never text and drive. Read on for the trailer, the documentary and information on the online campaign.
Injuring or even killing someone because you were texting while driving is a life-changing experience. There are countless stories of people who took their eyes off the road for a second and ended up in an accident that changed their lives and the lives of others forever. By giving voice to the individuals who caused the accidents and the many people whose lives have forever been changed by them, Herzog shows the devastating aftermath that can be created when a driver turns their attention to a single, meaningless text.
Werner Herzog exlains the thinking behind the campaign. “When you get a message while driving, it’s hard not to pick up your phone. With this film, we want to help make people more aware of the potential consequences of that action.”
The documentary is available at ItCanWait.com, a site where anyone can go to get more information about the issue, share their story, take the pledge not to text and drive, and get resources to help make others aware of the dangers. The film also will be distributed to more than 40,000 high schools nationwide, and hundreds of safety organizations and government agencies. The carriers will post it to their YouTube sites, and it will be available as on-demand content for customers of AT&T U-verse. The “It Can Wait” campaign, created to end texting and driving, has evolved into a movement. It currently is supported by the four largest U.S. wireless carriers, more than 200 other organizations and thousands of caring individuals. The movement has inspired more than 2 million pledges through ItCanWait.com, on Facebook, through text-to-pledge and tweet-to-pledge, and at events.
Xzavier Davis Bilbo, in Milwaukee, was crossing a street with his sister near their home in Milwaukee, Wisconsin in October, 2010. They looked both ways before crossing a street but unfortunately a young driver passed through a stop sign when texting while driving. Xzavier was hit and the vehicle dragged him for more than 20 ft. Xzavier is paralyzed below his diaphragm, with only limited use of his arms and hands. He must use a ventilator to breath.
Reggie Shaw, in Logan, Utah, was driving a Tahoe when he crossed the center line and ended up in the oncoming traffic lane. He hit and killed Jim Furfaro and Keith O’Dell, two scientists, as they were on their way to work on September 22, 2006. Shaw went to jail for 30 days and did community service. He also spoke to Utah lawmakers to pass a texting and driving law. The new law penalizes a texting driver who causes a fatality as harshly as a drunken driver who kills someone. Offenders can now face up to 15 years in prison.
Debbie Drewniak, in Burlington, Vermont, was taking her dog out for one last walk before bedtime in her own front yard when Emma Vieira veered off the road while texting. She put Debbie in a coma for four months & left her severely disabled. Debbie’s sister and brother now care for her. Debbie’s beloved dog was killed in the crash. Emma was sentenced to 30 days and has expressed regret, but would not agree to be filmed as part of this documentary.
Chandler Gerber, in Bluffton, Indiana, in April 2012, was texting while driving when he ran into a horse-drawn carriage carrying an entire Amish family. He killed three children and severely injured two other people. One of the victims was a 3-year old child. The victim’s father has reached out to Chandler forgiving him for the accident. Not long after the accident, Chandler became a father himself.
The Xcavier spot was developed at BBDO New York by chief creative officer David Lubars, executive creative directors Erik Fahrenkopf and LP Tremblay, creative director/copywriter Peter Albores, creative director/art director Hunter Fine, group executive producer Julie Collins, producer George Sholley, and executive music producer Melissa Chester.
Editor was Biff Butler at Rock Paper Scissors with executive producer Eve Kornblum, producers Melanie Gagliano and Toby Louie.
Colorist was Stefan Sonnenfeld at Company 3.
Sound was designed at POP Sound by audio engineer Zac Fisher and executive producer Susie Boyajan.