Fridrih Mushroom Executions

FRIDRIH, a brand of mushrooms in Croatia, is running a print advertising campaign presenting mushrooms as guilty for perfect execution, in the courtroom, in the cooking pot of a primitive tribe, and walking the plank of a pirate ship. The original Croation version text, “Uvijek nešto skuhaju”, is translated in English as “Always something to cook”. See the Croation version on the FRIDRIH Facebook page.

Fridrih Courtroom

Fridrih Tribe

Fridrih Pirates


The Found Guilty campaign was developed at Imago, Zagreb, Croatia by creative director Igor Mladinovic, art director/copywriter Darko Bosnar, copywriter Goran Bader, illustrator Anna Kulakowskaja, working with brand manager Petar Fridrih.