Fragile Childhood Monsters

Fragile Childhood (Lasinen Lapsuus), an organisation in Finland focused on addressing alcohol abuse by parents, has been running “Monsters”, an advertising campaign turning the Halloween theme on its head. A television commercial shows children whose parents have turned into monsters, zombies and criminals under the influence of alcohol. Adult survivors of alcoholic families are encouraged to reflect anonymously on Facebook,, and Twitter (#fragilechildhood).

Fragile Childhood Monster

Fragile Childhood Monsters Print Campaign

Fragile Childhood Monster Drunk Dad Driving
Fragile Childhood Monster Drunk Santa
Fragile Childhood Monster Mornings
Fragile Childhood Monster Funny Look

Fragile Childhood Monsters Credits

The Monsters campaign was developed at Havas Worldwide Helsinki, by creative directors Marko Vuorensola, copywriter Annu Terho, art director Marko Vuorensola, agency producers Muusa Salminen and Nina Myllyharju.

Filming was shot by director Mikko Lehtinen via Grilliflms, Sauna International, Studio Arkadena, with director of photography Jure Verovsek, production manager Tina Pungartnik and production coordinator Urska Vardijan, 1st AD Tina Fratnik, production designer Spela Kropusek, makeup artist Alenka Nahtigal, rabbit costume artist Gregor Lorenci, casting agent Ivona Ljubicic, gaffer Robert Oberc, grip Jure Jelovcan,

Post production was done by Post Control by colourist Marko Terävä, executive producer Petteri Lehtinen, producer Hana Kovic, Flame artist Sakari Raappana, location managers Joco Zivc, Dragan Mladenovic, Tina Vojnic.

Editor was Anders Meinander at Ragnar.

Sound and music were produced at Humina by sound designers Anders Meinander and Timo Anttila and composer Tuomas Kallio.