Forbes Brasil, launched in August 2012, regularly releases lists of significant public figures. The 2013 World’s Billionaire list, published in March, is promoted with a print campaign featuring futuristic versions of footballer Cristiano Ronaldo and rockstar Madonna. Cristiano Ronaldo would have to play until the year 13508 to match Warren Buffett’s fortune. Madonna would have to play until the year 9328 to match Bill Gates’ money.
The Power of the List campaign was developed at Ogilvy Brazil, Sao Paulo, by chief creative officer Anselmo Ramos, executive creative director Roberto Fernandez, creative director/copywriter Fabio Seidl, art director Guto Kuno, assistant art directors Mussashi Shintaku and Luis Gatti, graphic producers Antônio Carlos and Samuel Silva, media team Betânia Aragão, Dante Mennichelli and Shirley Brito, account director Viviane Labate, account supervisor Viviane Labate working with Forbes Brasil CEO Antonio Camarotti,
Illustration and digital work was done at Zombie Studio by Paul Garcia And Natalia Gouvea, coordinator Fabiana Guiachetto, 2D illustrator Stephen Teuber, modellers Mauricio Sampaio, Bruno Tornisielo and Leo Sakamoto, texture and renderer Victor Mairoino, finishing artists Ivan Lopes And Amanda Andrade.