Follow the Frog

The Rainforest Alliance has been promoting its green frog seal with “Follow The Frog”, a humorous video showing the viewer how easy it is to do something good by showing them exactly what they are not going to do. “You are not going to quit your job, head into the rainforest and lead an epic battle between the indigenous tribal people and the evil loggers – but it is sure fun to see someone try!” Follow the Frog was named the Best Nonprofit Video of 2012 in the DoGooder Nonprofit Video Awards, won a Gold award for public interest at the Epica Awards, and was selected as one of this year’s TED: Ads Worth Spreading. The Rainforest Alliance will mark Follow The Frog week again in September 16–22, 2013, using the website, blogs, Facebook, Twitter, Flickr, radio, videos, slide shows, live and online events to share the story and encourage everyone to look for the Rainforest Alliance’s green frog, the symbol of sustainability.

Follow The Frog arm

Follow The Frog arm

Credits

This film was written, directed and edited by Max Joseph with producer Aaron Weber at Wander. The lead actor is Tim Rock.

Filed under: Commercials, Print, The Rainforest Forest

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