Fiat ran “Outfits”, a print and film campaign, pointing out that just one non-original part changes the whole story. Each execution, “Nurse”, “Butler” and “Clown”, contains an item that lends a whole new nuance to the outfit. “Just one non-original part changes the whole story”. The campaign, developed at Leo Burnett Tailor Made in Brazil, won gold and silver at the 2013 Andy Awards held this week in London.
The Original Parts kit campaign was developed at Leo Burnett Tailor Made, Sao Paulo, by creative directors Marcelo Reis, Guilherme Jahara, art directors Raphael Taira, Alexandre Pagano, Bruno Mukai, copywriters Joao Caetano Brasil, Filipi “Maca” Longuini, and photographer Rodrigo Ribeiro.