Farmers Start The Year Smarter

Farmers Insurance has launched a new advertising campaign, “It’s Smarter to Have a Plan”, focused on empowering consumers by educating them with smart tips. The new series of commercials continues with the star of the University of Farmers campaign, J.K. Simmons as the clever and quirky Professor Nathaniel Burke. THe first commercial, “Dog Bites”, acting as a a proxy for actual Farmers agents, helping consumers get smart about insurance, everyday risks and offering practical solutions. Burke leaves the confines of the University of Farmers campus and heads into the real world where insurance meets the customer.

Farmers Insurance Grease Fire

The first commercial in the new Smarter campaign, “Dog Bites” has Professor Burke reminding consumers about the significant impact every day events, like dog bites, can have on their lives and the need to be adequately insured. Industry data shows that dog bites account for one-third of all paid homeowners insurance claims. Leaving empty boxes by the curb may be a sign to would-be thieves that there are new and expensive targets for them to burglarize inside one’s home.

Farmers Insurance Smarter Credits

The Smarter campaign was developed at RPA by chief creative officer Joe Baratelli, group creative director Pat Mendelson, creative director Tom Hamling, art director Ben Tolbert, copywriter Chris Juhas, art director Katie Carlile, copywriter Seth Prandini, executive producer Gary Paticoff, senior producer Selena Pizarro and assistant producer Ryan Radley.

Filming was shot by director Fred Savage via Uber Content with director of photography Peter Deming, executive producer Preston Lee and producer Mark Hall.

Editor was Dick Gordon at Spot Welders with assistant editor Paul Sabater, executive producer David Glean and post supervisor J Patrick McElroy.

Visual effects were producer at The Mill by VFX shoot supervisor James Allen, executive producer Sue Troyan and producer Jordan Sharon.

Colorist was Stefan Sonnenfeld at Company 3 with executive producer Rhubie Jovanov.

Audio post production was done at Lime Studios by mixer Rohan Young and executive producer Jessica Locke.

Title design was done at Laundry!.

Music was produced at Elias Arts by composer/arranger Jonathan Elias, executive producer Ann Haugen and creative director Dave Gold.