Facebook is promoting “Facebook Home“, a smartphone environment dominated by Facebook news feed, with a series of escapist commercials. In “Airplane” a boring business trip gets a lot less boring, when Facebook Home brings a guy’s friends on the journey with him, despite calls from the flight attendant to turn off the phone. In “Dinner” a woman escapes the dullness of her aunt’s table-side monologue by tuning into Facebook Home on her phone. In “Launch Day” Mark Zuckerberg’s pep talk to Facebook employees is clearly not interesting enough to keep the attention of an employee distracted by Facebook Home. Two further videos rely less on visual effects and interruptions, majoring on the desire for connection.
The Facebook Home campaign was developed at Wieden + Kennedy, Portland, by creative directors Stuart Harkness, Chris Groom and Dan Hon, executive creative directors Mark Fitzloff, Susan Hoffman and Joe Staples, art director Johan Arlig, copywriter Dan Kroeger, producer Endy Hedman, account managers John Rowe, Leah Bon and Anya Esmaili.
Editor was Tommy Harden at Joint Editorial with producer Yamaris Leon and executive producer Patty Brebner.
Visual Effects were produced at The Mill by shoot supervisors/project leads Chris Knight (2D) and Dave Lawson (3D), producer Christina Thompson, executive producer Sue Troyan, matte painter Tom Price, modelling team Milton Ramirez, Blake Sullivan and Timothy Hanson, texturer Edwin Fong, tracking artist Martin Rivera, rigger/animator Jacob Bergman, animator Blake Guest, 2D artists Nick Tayler, Narbeh Mardirossian, Peter Cvijanovic, Trent Shumway.
Titles and graphics were produced at W+K Motion by Albert Yih.
Composer was Jumbo, licensed at Walker, Portland, by Sara Matarazzo.