Global travel company Expedia is inviting Australians and New Zealanders to fulfill their travel bucket lists in an integrated advertising campaign, “Out There, Starts Here”. The creative campaign follows the adventures of a young traveller as he embarks on a world journey. He shows that it is possible for anyone to live what they dream, and in the process witness truly awe-inspiring sights the world over. The campaign includes television, cinema and digital components, and bespoke lift wraps in key business locations across Sydney and Melbourne.
The Expedia Facebook page included a competition to create a Boastcard for a chance to win a $1,000 Expedia voucher.
The Out There campaign was developed at DDB Australia, Sydney, by executive creative director Dylan Harrison, deputy executive creative director Darwin Tomlinson, copywriter Jon Austin, art director Rich Robson, agency producers Amanda Bennie and Kirsten Caly, print producer Cushla Morton, head of design Ramon Rodriguez, account director Lena Dawson, working with Expedia Australia/New Zealand director of marketing Louise Crompton and marketing manager Rebecca Williams.
Filming was shot by director Leo Woodhead via Revolver with executive producers Michael Ritchie and Pip Smart, producer Alex Kember, production designer Rick Kofoed, director of photography Ginny Loane.