E*Trade Baby Save It

E-Trade is back at the 2013 Super Bowl with a new talking baby commercial, “Save It”, in which a baby contrasts the options of spending tax refunds on wild living or saving them online. We’re shown shot of this E*Trade baby in space, playing polo, yachting and sharing a spa with a panda. As exciting as these options may be, they don’t compare with the best alternative. A second commercial, “Runaway Baby”, featured on the E*Trade Youtube channel, has another baby in a carry bag talks about hidden fees as his mother looks through the kitchen drawers.

E*Trade Baby Save It commercial

E*Trade Baby in space

E*Trade Baby Credits

The E*Trade Baby campaign was developed at Grey New York by chief creative officer Tor Myhren, executive creative director Jonathan Koffler, creative directors Kimberly Kietz and Leo Savage, art director Corel Theuma, copywriters Peter Holmes and Pieter Melief, account team Jon Holding, Kim Gordon, Melissa Ramos, AJ Mazza, assistant producer Sophia Pellicoro, business manager Angelique Vargas, director of broadcast production Bennett McCarroll, line producers Lindsay Brzowski and Michaela Moriarty, music producer Zachary Pollakoff, VP/Director of Music Supervision and Licensing Amy Rosen, SVP/Director of Music Josh Rabinowitz, art producer Ana Suarez, associate art producer Lauren Brunelle

Casting was by Nina Pratt.

Editor was Alex Cohan at Vision Post with assistant editor Jackie Helfgott, executive producer Gary Hirschfield. Still frame retouching was done at Vision Print Studio and Peeqmedia NYC.

Special effects were produced at The Mill, New York, by executive producer Jared Yeater, VFX Lead Flame artist Keith Sullivan, Flame artists Kevin Quinlan and Tony Robbins, Flame assistant Randy Krueger, element shoots director Adam Carboni, element shoots producer Latiya Perkins, designer/animator Gera Frascaroli.

Music was by Calvin Harris.