ESPN Team Spirit

ESPN Sports advertising campaign, “Team Spirit”, has been winning awards across the world since its launch in 2012. An 8-minute documentary and set of commercials, shot by director Errol Morris, present a level of sports fan dedication that persists to the grave, literally. “People say when you’re a fan, you’re a fan for life. But that may be a little shortsighted. It’s Not Crazy, It’s Sports.”

ESPN It's Not Crazy It's Sports Graveyard

ESPN Team Spirit NASCAR Coffin
ESPN Team Spirit Steelers Fan Recliner
ESPN Team Spirit Grave to Stadium line

ESPN Team Spirit Credits

The ESPN Team Spirit campaign was developed at Wieden + Kennedy, New York, by executive creative directors Ian Reichenthal, Scott Vitrone, creative directors Brandon Henderson, Stuart Jennings, art director Cyrus Coulter, copywriter Dave Canning, stop motion animation creative Jamie Carreiro, designer Darren Philip, head of content production Lora Schulson, executive producer Temma Shoaf, senior producer Jesse Wann, director of business affairs Sara Jagielski, business affairs manager Angel Cielo, group account director Brandon Pracht, account director Casey Bernard, account supervisors Brian D’Entremont, Katie Hoak, account executives Mark Williams, Alex Scaros, production manager Julie Knight, working with ESPN Vice President, Sports Marketing Aaron Taylor, Senior Director, Sports Marketing Jeff Gonyo, Brand Manager, Brand Development AJ Mazza and Coordinator, Brand Development Anna Rogers.

Filming was shot by director Errol Morris via Moxie Pictures with executive producer Robert Fernandez, producer Julie Ahlberg, production supervisor Dina Piscatelli and director of photography Robert Chappell.

Editor was Grant Surmi at Rock Paper Scissors with assistant editor Victoria Lesiw, executive producer Eve Kornblum, producer Melanie Gagliano, and retoucher Eddie Reina. Animation was produced at Elastic by art director/designer Jeremy Landman, animator Alan Chen and producer Jamie McBriety. Retouching was done at W+K by Chris McCLelland and Jesse Corinella. Colorist was Tom Poole at Company 3.

Sound was mixed at Sonic Union by Steve Rosen. Music for the commercial was composed at Kusiak Music by John Kusiak & P. Andrew Willis. Additional music for the short film was composed by Adam Crystal.