Eau de Pizza Hut

With strong hints of pepperoni it’s the hottest scent in Australia right now, and with only 50 bottles available, the most exclusive. Eau de Pizza Hut, a deliciously doughy scent that elicits drool when it’s worn, features in a print ad like no other in the fragrance category. The ad was launched off the back of The Scent of Love, a Pizza Hut Valentine’s Day Facebook competition in which the perfume was part of the prize pack.

Eau de Pizza Hut


Are you the master of cheesy love messages? Enter our Scent of Love competition to win a Pizza Lovers Box featuring our exclusive Eau de Pizza Hut scent. Enter here: http://bit.ly/eaudeph

The Scent of Love Pizza Hut contest

The Scent of Love Pizza Hut contest

The Scent of Love Pizza Hut contest

The Scent of Love Pizza Hut contest

Credits

The Eau de Pizza Hut ad was developed at M&C Saatchi, Sydney, by executive creative director Ben Welsh, creative directors Shane Gibson and Phil Leece, art director Cameron McDonald, copywriter George Organ, account team Mark Timmins, Annabelle Barnum, Shanna Hermansen.

  • Jerry

    I guess it’s OK to copy ideas that were from another brand in another market. Right?

  • Bruce Warren

    Like, Burger King’s meat-scented cologne? No, that’s OK.