Durex The Closer We Get
Durex in the UK has released a pair of short, racy films on Valentines Day to promote Durex’s Ultra Thin Feel condoms. Featured in the Durex Intensely Close campaign, “Car Parking Climax” and “ECG” introduce the line, “The closer we get…”.
Car Parking Climax features a young couple raunchily reversing their car into an incredibly tight parking space – aided by a rather erotic reverse parking sensor. As they get closer and closer, bumper to bumper, the young lady’s pleasure increases until it reaches a screaming climax when the car is parked snugly in the space. The film ends with the strapline “The closer we get, the more intense it feels”.
ECG is an acrobatic animated spot that is sure to get hearts racing. The spikes of the heart rate monitor morph into a silhouette of the attached couple in varying sexual positions. The characters’ heart rates increase as the passion intensifies. The film ends with the line ‘The closer we get the more our hearts race.’
The Closer We Get ads were developed at TMW, London, by creative director Jeff Bowerman, copywriter Dave Willis, art director Marcus Aitman, client and project manager Michael Wells, working with Durex marketing director Charlotte Löfgren.
Filming for Car Parking Climax was shot and produced by director James Miller via Miller and Miller. Sound was produced at ACE Post Production by Tudor Davies. ECG was produced by Ian Thorpe, animator Ben White and creative producer Jenny Taylor.