Dove recently conducted a social experiment to prove that women are more beautiful than they think, as part of its continuing focus on “real” beauty in its advertising. FBI-trained forensic sketch artist Gil Zamora, who usually sketches people described by crime eyewitnesses, worked with women to measure self-perception. First he drew portraits of women according to their own description, and then he drew portraits of those same women according to strangers who had met them on the day. The differences between how they describe themselves and how others describe them are immediately striking. The Real Beauty Sketches campaign is online at dove.com/realbeautysketches and is being promoted on Twitter with the hashtag #wearebeautiful.
The Real Beauty Sketches campaign was developed at Ogilvy Brazil by creative director Anselmo Ramos, copywriter Hugo Veiga, art director Diego Machado and agency producer Veronica Beach.
Filming was shot by director John X Carey via Paranoid US with director of photography Ed David, producer Stan Sawicki and executive producer Jamie Miller. Editor was Philip Owens. Colorist was Sean Coleman at Company 3.