Double A Not All Paper is the Same

The launch of Double A Paper on the French market is being promoted with a television and print advertising campaign, Not All Paper, demonstrating that not all paper is the same. The TV campaign ties together several genres, a Western, war movie, crime, space film, armed hold up, and a misadventure with a blue poisonous mushroom. If you’re not a French speaker, use the captions feature in the Youtube video below once the video has started playing.

Double A Paper Helmets

Double A Not All Paper Horses
Double A Not All Paper Makeup

Not All Paper Credits

The Double A campaign was developed at Buzzman, Paris, by creative director Georges Mohammed-Chérif, art director Romain Repellin, copywriter Régis Boulanger, assistant art director Clément Séchet, agency producer/art buyer Vanessa Barbel, general manager Thomas Granger, associate director Julien Levilain, strategic planner Renaud Berthe, digital producers Laurent Marcus and Lara Jane Lelièvre, account managers Antoine Ferrari and Chloe Cremois, working with Double A senior executive VP M.K. Thirawit Leetavorn.

Filming was shot by director Bart Timmer via Henry de Czar.