Dogs Choose Mini

MINI wanted to celebrate being the car behind the highly successful SPCA Driving Dogs campaign in New Zealand. While the campaign was underway and headlining around the world, Draftfcb Auckland ran this series of press ads at home to drive potential customers online, and confirm MINI as the car preferred by canine drivers.

Mini Driving Dogs print ad


Mini Driving Dogs print ad

Mini Driving Dogs print ad

Credits

The Driving Dogs campaign was developed at FCB New Zealand by executive creative directors Regan Grafton and Tony Clewett, creatives Peter Vegas and Matt Williams, account director Sally Willis, group account director Toby Sellers, photographer/retoucher Nick Smith at LightFarm Studios.