DIRECTV is promoting its mobile coverage of NFL Sunday with “Football on Your Phone”, a humorous rap music video featuring brothers Peyton and Eli Manning. “Is your phone for calling? Or is it for footballing? Dressed up in retro 1980s clothing, the NFL stars riff their way through a celebration of the football/phone connection. DIRECTV has set up a microsite focused on the commercial.
The Football on your Phone campaign was developed at Grey New York by chief creative officer Tor Myhren, executive creative director Dan Kelleher, VP creative directors Doug Fallon and Steve Fogel, agency executive producer Andrew Chinich, associate producer Lindsay Myers, music producer Zachary Pollakoff,
Editor was Tom Scherma at Cosmo Street with producer Heather RIchardson.
Title design was by Trollbäck + Company.
Casting was by RPM.