Digital Radio and BBC have added a Valentines Day component to the D Love campaign featuring a 15-inch tall smooth dressing soul puppet to highlight the benefits of digital radio. The puppet from Stockport, who in his mind connects with Detroit, is designed to be a cross between Lionel Richie, Isaac Hayes and a character from Thunderbirds. Since November 2012 D Love has been turning up on BBC TV, BBC Radio, commercial radio, online and in store. The TV ads depict the diminutive soul man spreading the love for digital radio with his pet dove and encouraging others to join the movement. He is always accompanied by his faithful pet dove, played by a real life pigeon that had been reared around the puppet since it was a chick. A real love at first sight story. His Valentines Day video, “Endless Dove”
D Love plays piano with a love song to his Dove in “Valentines Day Endless Dove”.
Introducing D Love
D Love appears in “Spread the Love”
D Love appears in “Spread the Love – Love Songs”.
D Love appears in “Spread the Love this Christmas”, encouraging viewers to purchase DAB radio sets.
As well as TV advertisements the campaign features a music video starring D Love, interviews with his dove, posters, online banners, in-store digital radio guides, and radio ads which will be aired across the BBC Radio network and on over 60 commercial radio stations. D Love will also be interviewed by the likes of Fearne Cotton, Richard Bacon, Suzie Klein and Clive Anderson as part of the campaign launch.
The D Loce campaign was developed at RKCR/Y&R, London, by executive creative director Toby Talbot, creative team Al Brown and Algy Sharman, account director Charlie Smith, account manager Ben Boyles, account executive Alex Ashby, planner Lucy Hurst, working with BBC marketing team Nicki Sheard, Felicity Bardell, Karen Ward, Dina Rana, Philip Raperport, Digital Radio UK team Jane Ostler, Aaron Page
Filming was shot by directing duo Peter Martin via The Sweet Shop with director of photography Chris Mably (2012 TV ads), director of photography Bryce Fortner (Endless Dove), Red Bee Media producers Joanna Yeldham and Bridie Harrison, production manager Conor Keane, art director Alice Normington.
Editors were John Smith and Nick Allix (Endless Dove) at Whitehouse Post with assistant editor Stephen Dunne.
D Love was created at Millennium FX.
Post production for the 2012 TV series was done at The Mill by executive producer Luke Colson, VFX producer Duncan Gaman, 2D lead artist Hugo Guerra, 2D artists Cameron Smither, Gianluca Di Marco, Martin Karlsson, Tom Kimberley, Georgina Ford, Kirti Dave, Greg Howe-Davies, Bob Granger, Leo Costa, Tobey Lindback, Simon Richardson, colourist Mick Vincent, and lead VFX supervisor Hugo Guerra. Post production for “Endless Dove” was done at Ring of Fire.
Sound was designed by Munzie Thind at Grand Central.