Dead Man Down, a movie starring Colin Farrell, is being promoted with “Elevator Murder Experiment”, a short film featuring a hidden camera, a thug and a victim. What would you do if you walked into a murder in progress? Two guys asked themselves the same question and staged a murder-in-progress inside a New York City elevator. Hidden cameras recorded people’s reactions. What would you do?
The Elevator Experiment campaign was developed at Thinkmodo, New York, by creative directors, directors and producers Michael Krivicka and James Percelay.