New Zealand beer DB Export 33 celebrates the hard work men put in to looking good for their significant others by drinking low carb beer. The 60-second spot shows a stereotypical smooth-talking pianist type showing the consideration (and love, emotion, and uhh commitment?) men show women by drinking low fat beer. “Let nothing come between a man and a great beer”.
The Drinking It For You campaign was developed at Colenso BBDO by creative chairman Nick Worthington, creative director Levi Slavin, creative team Brett Colliver and Simon Vicars, agency producers Katie Knight and Jen Storey, account team Tim Ellis, Sophie Martignier and Matt Frost, working with DB Expoort group marketing manager Jarrod Bear, DB Export marketing manager Julia Imlah and DB Export brand manager Tony Wheeler.