D&AD Pencils Win One Die Happy

Entry to the D&AD Awards 2013 is closing on 30 January 2013. The call for entries is marked this year by the theme, “Win One Die Happy”. A series of print advertisements features previous winners facing their imminent deaths with smiles on their faces. An online film features a band of colleagues who face the end of the world with happiness knowing that they hold in their hands yellow and black D&AD Pencils.

Pencil Winners Die Happy

Four creatives, Bruce Duckworth, Martin Lambie-Nairn, Peter Souter and Laura Jordan-Bambach, drink at the Hand & Racquet in London, despite calls for evacuation and the imminent arrival of a huge asteroid. With their D&Ad pencils they’re ready to face the end. Click on the image below to play the video..

Win One Die Happy
D&ADs Win One Die Happy Tony Davidson Bees
D&ADs Win One Die Happy Stefan Seigmeister Tiger
D&ADs Win One Die Happy Rosie Arnold Tightrope
D&ADs Win One Die Happy Iain Tait bog
D&ADs Win One Die Happy Agnello Dias Bungee
D&ADs Win One Die Happy Fernanda Romano Jet Engine
D&ADs Win One Die Happy Tony Davidson Bees
D&ADs Win One Die Happy Tham Khai Meng barrel
D&ADs Win One Die Happy David Droga Shark


The Win One Die Happy campaign was developed at Dare London by creative team Andrew Edleston and Pippa Harrigan and producer Desiree Bors.

Filming was shot by director/editor Ben Fogg via Asylum Films with producer Phil Vanier and post operator Ryan Passmore. Sound was produced at Silk Sound.

Happy Winners Featured in Print campaign

Tony Davidson, Executive Creative Director, W+K London, Black Pencil winner (Bees)
Stefan Sagmeister, Sagmeister & Walsh, Yellow Pencil winner (Tiger)
Rosie Arnold, Deputy Executive Creative Director, BBH London, Yellow Pencil winner (Tightrope)
Iain Tait, Executive Creative Director, Google Creative Lab, Yellow Pencil winner (Bog)
Agnello Dias, Co-Founder and Chairman, Taproot India, In Book winner (Bungee)
Fernanda Romano, Partner & Creative Director, Naked Brazil, In Book winner (Jet Engine)
Dörte Spengler-Ahrens, Chief Creative Officer, Jung von Matt/Fleet Hamburg, In Book winner (Train Track)
Tham Khai Meng, Worldwide Chief Creative Officer, Ogilvy & Mather, Nominee (Barrel)
David Droga, Creative Chairman, Droga 5, Black Pencil Winner (Shark)