Comedy Central Latin America promoted its expansion into Argentina this year with a fun print advertising campaign featuring the Comedy Central logo. Cartoons are linked together, in Mad Magazine style, to create amusing scenarios. A cleaner and a plumber, a man in a shower and a cow, and a piñata and beehive. Comedy Central Latinoamérica is a comedy channel oriented towards a male and female audience older than 25 years of age. The campaign won a Gold Press Lion at Cannes International Festival of Creativity.
The Logo campaign was developed at Grey Argentina, Buenos Aires, by chief creative officer Lucas Panizza, creative directors Hernan Kritzer and Lisandro Cardozo, copywriter Daniel Arango, art directors Carlos Mendez and Ariel Chiesa, illustrator Carlos Baragli, account supervisor Florencia Pereyra.